L.A. PLAYS ITSELF
YACHT is an L.A. based indie pop group. They asked us to launch their new single, L.A. Plays Itself. and breakout beyond typical music coverage.
HOW IT WORKS
We created a mobile web experience that’s connected to the public Uber API. Every time Uber turns surge pricing on, the exclusive music video is playable
BEYOND MUSIC COVERAGE
On launch day, media coverage of L.A. Plays Itself expanded far beyond music blogs to include tech, arts, culture and mainstream publications.
In addition to massive media coverage, L.A. Plays Itself resulted in the band’s most succesful album launch ever.