A music experience unlocked by Uber’s surge pricing

L.A. PLAYS ITSELF

YACHT is an L.A. based indie pop group. They asked us to launch their new single, L.A. Plays Itself. and breakout beyond typical music coverage.

HOW IT WORKS

We created a mobile web experience that’s connected to the public Uber API. Every time Uber turns surge pricing on, the exclusive music video is playable

0.0x
UBER SURGE PRICING OFF

BEYOND MUSIC COVERAGE

On launch day, media coverage of L.A. Plays Itself expanded far beyond music blogs to include tech, arts, culture and mainstream publications.

“Uber price surge kicks in
new song from YACHT.”

“Futuristic and cool.”

“A fascinating thought
on Los Angeles.”

RESULTS

In addition to massive media coverage, L.A. Plays Itself resulted in the band’s most succesful album launch ever.

51,000,000

Unpaid media impressions

48%

Increase in pre-orders

#1

Most successful album launch ever